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It depends on your politics and outlook, but AMV BBDO is betting most people wouldn’t choose to sit next to someone who has a persistent dry cough right now—nor a self-proclaimed anti-vaxxer.
The U.K. agency developed a range of T-shirts designed to scare people away from you (a little) so that you can maintain your six feet of social distance (three feet in the U.K) to limit the spread of Covid-19.
Distance Couture is a limited edition line of tongue-in-cheek shirts designed by artists to raise funds for Britain’s National Health Service.
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