Sky Puts $300 Million Creative Account in Review As Fox, Comcast Fight Over Telecom Giant

British conglomerate invited 4 agencies to pitch

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Sky has placed its creative account into review as the British media and telecommunications giant remains embroiled in a takeover battle that has Twenty-First Century Fox and Comcast vying for control.

The review will only affect Sky’s marketing efforts in the U.K., according to a party with knowledge of the review.

In the most recent development in the takeover battle, Fox was given an extended deadline of Sept. 22 to counter Comcast’s $34 billion bid. Fox, which owns 39 percent of Sky, previously tendered $32.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in