Six Lessons From U.K. Creative Leaders Who Are Reimagining the Industry’s Future

Adweek convened a roundtable of creatives to discuss what they've learned since the start of the pandemic

It has almost become a cliché to talk about defining a “new normal” after the Covid-19 pandemic, but for many creative leaders, returning to how things were before is not an option. The past 18 months of crisis have thrown many of the industry’s customs into question.