The Future of Agencies

Six Lessons From U.K. Creative Leaders Who Are Reimagining the Industry’s Future

Adweek convened a roundtable of creatives to discuss what they've learned since the start of the pandemic

Six Lessons From Creative Leaders Who Are Reimagining the Industry’s Future — (L-R): Mark Roalfe, Alex Grieve, Sue Higgs, Vicki Maguire, Kirsty Minns, Billy Faithfull, Brittaney Kiefer, Nils Leonard, Aidan McClureAdweek

By Brittaney Kiefer

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It has almost become a cliché to talk about defining a “new normal” after the Covid-19 pandemic, but for many creative leaders, returning to how things were before is not an option. The past 18 months of crisis have thrown many of the industry’s customs into question.

Adweek recently convened a group of creative leaders from the U.K. to talk about the pressing issues they’re facing and how they’re rethinking leading their teams, running pitches, making work and fostering office culture.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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