Advertising Week

Sir Martin Sorrell Says the Advertising Industry Is 'Too Competitive'

The WPP CEO also weighed in on Facebook and consultancies

The WPP chief shared his thoughts on the state of the industry.Getty Images
By Erik Oster

September 26, 2017

WPP CEO Sir Martin Sorrell has a few ideas about what the advertising industry’s biggest woes are and how it can move past them, but he also thinks the “tiddly-pop little industry” is too obsessed with winning.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended articles
Related Articles

Agencies

What Programmatic Advertising Must Do to Restore Trust With Brands

By Erik Oster

Agencies

4 Topics That Once Again Occupied Agency Leaders at Advertising Week

By Erik Oster, Patrick Coffee

Agencies

Marketers and Agency Leaders Say Open Communication Is Key to Repairing Fraught Relationships

By Erik Oster

Agencies

‘I’m Intolerant of Intolerance’: Executives Talk Diversity, Talent and Donald Trump

By Erik Oster

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


How to Use Video at Every Stage of the Customer Journey


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Connected TV Enables Effective Audience-First Advertising

You Might Like


Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement

By Rick Erwin, CEO, Adstra


The Renaissance of Contextual Targeting

By Oracle Advertising


5 Ways Brands Can Better Connect With Gen Z

By Max Pinas, Executive Creative Director, Dept


The Metaverse Explained

By Dept