A Shuttered New York City Bar and Its Resilient Owner Star in This Moving Facebook Ad

The short film, created by Droga5, is part of the platform’s push to support small businesses

Still from Facebook ad
The shutdowns caused by Covid-19 forced Coogan's to close its doors earlier this year. Facebook

It’s estimated that roughly one-third of New York City’s small businesses may never reopen, according to data from the Partnership for New York City. One such business is Coogan’s, a beloved 35-year-old Irish pub in Manhattan’s Washington Heights known for its eclectic clientele.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.