A Shuttered New York City Bar and Its Resilient Owner Star in This Moving Facebook Ad

The short film, created by Droga5, is part of the platform’s push to support small businesses

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It’s estimated that roughly one-third of New York City’s small businesses may never reopen, according to data from the Partnership for New York City. One such business is Coogan’s, a beloved 35-year-old Irish pub in Manhattan’s Washington Heights known for its eclectic clientele.

Coogan’s owners officially closed its doors in April, just weeks after the city’s restaurants and bars were forced to shut down as a result of Covid-19. One of Coogan’s three owners, Peter Walsh, is now starring in a Facebook campaign in which he reflects on what it was like running Coogan’s and his determination to carry on its spirit.

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