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Super Bowl advertising costs money, but being in the Big Game doesn’t guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely.
The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a foothold in the startup economy. Some turned to traditional advertising to get their names to the top of the heap, but fell from those heights once the wild west of WWW was settled.