This Shop Helps Big Brands Reach Millennials With Purpose-Driven Marketing

Hero Group's founder Joseph Anthony—who landed his first agency gig at J. Walter Thompson after sitting in on a focus group for the shop and eventually helped it make Hush Puppies relevant again—has a passion for understanding youth marketing. Anthony launched Hero Group, named after the millennial generation's nickname, "the hero generation," in May 2015.

Founded on a "concept of purpose and how we can help brands engineer purpose into everything they do," said Anthony, the agency currently counts Pfizer as its biggest client.