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Serta Simmons Bedding mattress brand Serta selected Leo Burnett as its lead creative agency.
“We are thrilled to be partnering with Serta. The brand has a storied history of product and marketing innovation that has defined comfort and sleep for generations,” Leo Burnett Worldwide CEO Rich Stoddart said in a statement. “Our focus, in close partnership with the Serta team, is to help evolve the brand with a relentless focus on reaffirming Serta’s position as the undisputed category leader.”
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