Adapting to Crisis

Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday

DNA Seattle partnered with VCU Brandcenter for the initiative

A gif with the words Black Black Friday — The initiative encourages consumers to show support for local Black-owned businesses by sharing their purchases or the stores they shopped at with digital stickers on Facebook and Instagram.DNA Seattle/VCU Brandcenter

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Another agency is getting in on a spreading effort to harness the shopping fervor around Black Friday to promote Black-owned businesses.

Agency DNA Seattle partnered with the VCU Brandcenter’s graduate marketing program for “#BlackBlackFriday,” an online and social program designed to drive support for local Black-owned businesses during post-Thanksgiving shopping sprees in an effort to address the decline of such businesses in 2020. The initiative follows a campaign from Chicago agencies OKRP and Geletka’s “Black Shop Friday” campaign promoting Black-owned businesses in Chicago.

“The