Adapting to Crisis

Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday

DNA Seattle partnered with VCU Brandcenter for the initiative

A gif with the words
The initiative encourages consumers to show support for local Black-owned businesses by sharing their purchases or the stores they shopped at with digital stickers on Facebook and Instagram. DNA Seattle/VCU Brandcenter

By Erik Oster

November 25, 2020

Another agency is getting in on a spreading effort to harness the shopping fervor around Black Friday to promote Black-owned businesses.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}