Adapting to Crisis

Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday

DNA Seattle partnered with VCU Brandcenter for the initiative

A gif with the words 'Black Black Friday'
The initiative encourages consumers to show support for local Black-owned businesses by sharing their purchases or the stores they shopped at with digital stickers on Facebook and Instagram.DNA Seattle/VCU Brandcenter
Headshot of Erik Oster
By Erik Oster

November 25, 2020

Another agency is getting in on a spreading effort to harness the shopping fervor around Black Friday to promote Black-owned businesses.

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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