Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday

DNA Seattle partnered with VCU Brandcenter for the initiative

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The initiative encourages consumers to show support for local Black-owned businesses by sharing their purchases or the stores they shopped at with digital stickers on Facebook and Instagram. DNA Seattle/VCU Brandcenter

Another agency is getting in on a spreading effort to harness the shopping fervor around Black Friday to promote Black-owned businesses.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.