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Another agency is getting in on a spreading effort to harness the shopping fervor around Black Friday to promote Black-owned businesses.
Agency DNA Seattle partnered with the VCU Brandcenter’s graduate marketing program for “#BlackBlackFriday,” an online and social program designed to drive support for local Black-owned businesses during post-Thanksgiving shopping sprees in an effort to address the decline of such businesses in 2020. The initiative follows a campaign from Chicago agencies OKRP and Geletka’s “Black Shop Friday” campaign promoting Black-owned businesses in Chicago.