School Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry Responded

Agencies and indie creatives ran a host of initiatives this year

Arts & Sciences, The Female Quotient, Bulletproof Junior

Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A’s Accelerate conference in Miami to ask the advertising industry for help in advancing their message of gun law reform.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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