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Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning TVs) following a review.
Leo Burnett said in a statement that Publicis-owned Starcom will provide media planning and buying “expertise” on the business as Samsung’s global media agency of record. Together, the agencies will handle global brand positioning, integrated communications strategy and creative for the division, with new work to support Samsung’s QLED TVs, which are expected to launch in early 2019.
“Samsung
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