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Boston Beer Co., whose properties include iconic craft beer brand Samuel Adams, as well as Angry Orchard and Twisted Tea, has a new media agency.
Omnicom’s Hearts & Science is now handling media buying and planning for Boston Beer Co., multiple sources told Adweek.
An agency spokesperson deferred to the client. Representatives for Boston Beer Co. have not responded to multiple requests for comment.
According to a source close to the matter, the selection of Hearts & Science—which became official several weeks or even months ago—followed a review launched last fall.
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