Sabra Taps The Martin Agency as Creative Agency

The category leader looks to grow with the new relationship

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact.

The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad that featured a mix of celebrities.

The move to Martin reunites the agency with Jason Levine, the former Mondelez North America CMO, who is now CMO of Sabra.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in