S4 Capital's Latest Merger Is With Salesforce Specialist Destined

The deal strengthens the network's offer across Asia-Pacific


S4 Capital has continued in its spree of mergers with a deal that will see it combined with Salesforce specialist Destined to expand its data and digital offer out of Asia-Pacific.

The agreement will see Destined and MightyHive join together to strengthen the company’s global Salesforce capabilities, with the newcomer able to offer digital transformation specialties alongside platform implementation, managed services and training for the world’s largest CRM platform.

Founded in Australia in 2014 as a marketing automation partner for Pardot, Destined now offers cloud services to enterprise clients, led by founder Andrew France, who said in a statement that the deal was “a fantastic opportunity” to bring S4 Capital’s wider offer to its clients, which include Spotify, Panasonic, Wingate, George Weston Foods and Opal Healthcare.

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