S4 Capital Shows Q1 Growth, Announces Merger With Brazil’s Raccoon, Hints at Rebrand

The UK ad agency says like-for-like reported revenue soared 35% to $169.4 million

Sir Martin Sorrell
S4 Capital chief Sir Martin Sorrell Getty

S4 Capital announced it will merge with Brazilian digital performance agency Raccoon Group and reported like-for-like revenue growth of 35% to $169.3 million in the first quarter, while gross profit rose 33% to $144.4 million.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.