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S4 Capital Merges Content Practice With Circus Marketing, One of Adweek's Fastest Growing Agencies

Mexico City-based data-driven content agency was founded in 2005

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S4 Capital’s content practice has expanded with the addition of data-driven content agency Circus Marketing.

Martin Sorrell’s digital advertising and marketing services company is merging its content practice with the Mexico City-based digital agency, which also strengthens its presence in the Latin American region. Named one of Adweek’s Fastest Growing Agencies of 2019, Circus Marketing will reportedly bring in projected revenues of $38 million and gross profit of $20 million. Consideration for the deal was just over half in cash and the remainder in S4Capital shares, according to a press release.

Circus