S4 Capital Lands Latest 'Whopper' Client as Estée Lauder Names Decoded US Media AOR

The appointment tasks the agency with overseeing 25+ brands across North America

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S4 Capital-owned Media.Monks division Decoded Advertising has been named as the media agency of record for luxury beauty brand The Estée Lauder Companies, Inc. (ELC) in North America.

The appointment follows a seven-month-long review led by Medialink with Decoded winning the multimillion-dollar contact which sees it briefed with the media planning and buying needs for ELC’s portfolio across the country for over 25 Estée Lauder brands.

The company produces and markets cosmetics such as fragrances, foundations and skin care products that are sold all around the world.

According to COMvergence, ELC spent $93 million on media in North America in 2021, the majority of which—84%—was through digital media channels.

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