Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Owners of successful brands don’t spend a lot of (or any) time warning you to avoid them, but Ryan Reynolds continues to be an exception to most of marketing’s rules.
In the newest spot from the actor, investor and ad agency owner, Reynolds advises fans to be wary of partaking in Aviation Gin and Mint Mobile at the same time—i.e., drinking and texting.
The co-branded ad is timed for the emergence of America from the many public-gathering restrictions enacted to prevent the spread of Covid-19 over this past year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in