Ryan Reynolds' Voice Outperforms His Face in Ads

MNTN, which acquired Reynolds' agency, surprised the actor with some A-B testing

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

While Ryan Reynolds is a frequent face in ads for the brands he owns and movies he stars in, some of the most celebrated work from his agency, Maximum Effort, has barely featured the actor at all.

And maybe that’s a good thing.

In a new video shared by Reynolds, we learn about a comparative analysis of two ads made to promote MNTN, the connected-TV company that recently bought Maximum Effort Marketing and brought Reynolds on as chief creative officer.

In one spot, viewers see Reynolds extolling the virtues of MNTN as a performance marketing platform.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in