Ryan Reynolds Has an Idea for Brands Struggling With Connected TV

Creative-as-a-Subscription is a one-stop media and marketing bundle

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Don’t just be jealous of Maximum Effort, the creative agency founded by Ryan Reynolds. With new owner MNTN’s bundled media and creative service, they could make your next ad.

The software platform is rolling out a Creative-as-a-Subscription (CaaS) service, introduced by Reynolds (who remains onboard as MNTN’s chief creative officer) in an ad that dropped today.

“The process of creating and distributing TV ads can be fractured and frustrating,” said MNTN CEO Mark Douglas in a statement.

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