Ruffles' New Ad for Mexico Wants to Help Men Worry Less About What Society Expects of Them

Agency New Macho says there's a pressure to adopt a false persona


PepsiCo snack brand Ruffles’ new campaign in Mexico aims to showcase men as most attractive when they’re confidently and openly being themselves.

Developed by New Macho, the male marketing specialist division within U.K.-based agency BBD Perfect Storm, the campaign “Libra tu Sabor”—”Unleash Your Flavor”—attempts to redefine the portrayal of men within one of PepsiCo’s largest marketplaces.

The campaign, which will run for six months, was devised following research commissioned by PepsiCo to understand how men in Mexico cope when faced with the expectations of society.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in