Ruffles’ New Ad for Mexico Wants to Help Men Worry Less About What Society Expects of Them

Agency New Macho says there's a pressure to adopt a false persona

Advert to promote Ruffles campaign in Mexico
The ad centers on a man who's unruffled by sidelong glances at his quirky El Camino. PepsiCo

PepsiCo snack brand Ruffles’ new campaign in Mexico aims to showcase men as most attractive when they’re confidently and openly being themselves.

@stephenlepitak Stephen is Adweek's UK Bureau Chief.