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Root Insurance, an upstart auto insurance brand, drew a line in the sand earlier this year by committing to dropping credit scores in pricing by 2025. For decades, using one’s financial history has been a major way that insurance companies calculate rates. It’s also considered biased, unfair and discriminatory to under-resourced communities, immigrants and others facing financial hardship.
To announce a new partnership with Nascar driver Bubba Wallace, Root Insurance launched a powerful campaign, “Unapologetic.”
“Root Insurance is doing what is right and making insurance more fair, and I will be proud to drive a car with their colors next season,” said Wallace, who joins the newly established Michael Jordan racing team.
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