Agencies Discuss the Art and Pains of Marketing for the Lucrative Pharma Industry

Tech is becoming a growing difference maker in the field

Healthcare marketing involves wading into highly-regulated, uncertain waters. Getty Images

Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks dedicate their entire business to the practice.

This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.