Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks dedicate their entire business to the practice.
Why? Simply put, it’s where the money is.
“Pharma clients have tended to be profitable for agencies because they really need the freshest and best thinking to cut through a highly cluttered, litigious and complicated marketplace,” said Greg Paull, co-founder and principal at international consultancy R3, adding agencies can charge a premium for the specialized service because “not everyone is qualified to write breakthrough ideas on psoriasis.”
The U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in