Agencies Discuss the Art and Pains of Marketing for the Lucrative Pharma Industry

Tech is becoming a growing difference maker in the field

Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks dedicate their entire business to the practice.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.