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For Lauren Tucker, founder and CEO of strategic management consultancy Do What Matters, an analogy of using GPS to find an agency’s way forward is apt.
“You don’t use GPS to find out how you got lost,” she said.
Tucker, an honorary fellow at the University of Wisconsin, where she earned her PhD in mass communications, knows all about the idea of keeping momentum pointed in the right direction. In the past, her consultancy helped The Martin Agency and Periscope
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