Richard Dreyfuss Narrates White Castle’s Spinoff of a Christmas Classic

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'Twas the Night Before Craveness benefits the "Change Is on the Menu" campaign. White Castle

White Castle has a thing for hijacking holiday staples. This Thanksgiving, the fast-food chain played up its classic stuffing recipe, which was first born in 1991 when, allegedly, a woman “accidentally” stuffed her bird with a pack of sliders. 

@emmyliederman Emmy is a freelance writer for Adweek covering breaking news and brand marketing.