R/GA Rehires Former Head of Production to Lead Its Global Studio

Vin Farrell joins the company from Havas

Farrell has worked in production roles across advertising, film and TV.
R/GA

R/GA’s New York headquarters has hired Vin Farrell as executive vice president and global head of R/GA Studios.

The announcement marks a return for Farrell, who spent nearly six years with the IPG agency as head of production and svp of creative operations before moving to Havas in early 2013 as global chief content officer, which was a newly-created position at the time.

“I am thrilled that Vin is back to lead the integration of R/GA’s studios into client teams across our global network,” read a statement from founder, chairman and CEO Bob Greenberg. “This global integration will ensure that we will continue to provide our clients with the content and prototypes they need to engage with consumers in today’s crowded and fragmented media landscape.”

Farrell will lead R/GA’s Content Studio, Prototype Studio, Presentation Studio and Influencer Studio units.

“Returning to R/GA in this position allows me to tap into world-class production, developer, and creative talent from around the world to make the kind of work that excites audiences, of all kinds,” Farrell added.

Moving forward, Farrell will lead R/GA’s Content Studio, Prototype Studio, Presentation Studio and Influencer Studio units with the ultimate goal of improving workflows, training talent and facilitating collaboration among teams around the world. (The agency just opened its newest office in Berlin.)

R/GA launched what it called the first all-digital ad agency studio in 2007.

Since then, the operation has expanded to include four divisions: Prototype Studio for tech, Presentation Studio for design, and Content and Influencer studios for production work and linear “storytelling” campaigns across both existing and emerging platforms.

Farrell led global content at Havas for four years but departed ahead of the latest in a series of executive-level shakeups that saw the holding company part with several leaders including, most recently, Arnold Worldwide global chief creative officer Jim Elliott. According to a Havas spokesperson, the network moved to eliminate a series of globally-based roles like the one Farrell filled as part of an effort to reorganize on a regional basis.