R/GA Names New Global CCO, CXO

After the departure of a series of senior leaders amid a fundamental repositioning last week, R/GA named new global creative and experience leaders today. R/GA promoted agency veterans Tiffany Rolfe and Ben Williams to roles as global CCO and global CXO, respectively.

In their new leadership roles, Rolfe and Williams will collaborate to lead creation and optimization of R/GA’s creative messaging and differentiated experiences. Their promotions come at a time when R/GA is focusing on bridging the gap between creative and customer experience, and Rolfe and Williams will be tasked with facilitating stronger partnerships with clients to help build fully connected brands.