Retail Media Ad Revenue and E-Commerce Sales Keep Chugging Along

Wealth is concentrated with 20 retailers across 7 markets

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Retail media and e-commerce are a growing piece of the global economy, although the categories will grow more incrementally than in previous years now that China’s e-commerce market has matured—and digital advertising growth is dimming amidst the recession. That is, according to WPP’s GroupM’s This Year Next Year 2022 E-Commerce and Retail Media Forecast.

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