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It’s been a bumper year for new business revenue.
According to a report by international consultancy R3, new business revenue is up 36 percent. The report tallied an increase from $691 million in the first half of 2017 to $1.09 billion in the first half of this year due to a total of 3,401 agency new business wins from over 700 agencies globally, according to R3, up three percent from the first half of 2017.
“2018 has been a big year for creative wins globally—which are up 57 percent with some big alignments from Nestle, P&G and others,” R3 principal and co-founder Greg Paull said in a statement.
Creative new business revenue saw an increase of 57 percent, with a 5 percent increase in total new business wins.
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