Reese's Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups

With traditional Halloween plans impacted by Covid-19, Reese's found a workaround

Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

For many candy brands in the U.S., Halloween is the most important time of the year, but due to the coronavirus pandemic this year it’s going to feel very different—with social distancing dampening trick-or-treating plans and, brands fear, sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in