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IPG’s Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency’s New York office will lead the business moving forward.
The Boston-based company, which was acquired by Adidas in 2005, began the search for a new AOR partner several months after hiring former Crayola executive Melanie Boulden to serve as vp of global marketing in early 2018.
A third-party consultancy managed the review.
“Reebok has always pushed boundaries, from our products to our partners. Deutsch epitomizes
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