Reebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness Brand

IPG agency's New York office to lead account

Venables Bell & Partners formerly served as AOR. Reebok

IPG’s Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency’s New York office will lead the business moving forward.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.