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Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has been creative AOR since winning the business away from DDB in 2014.
The news comes eight months after Melanie Boulden joined as vp of global marketing from Crayola to lead the company’s strategy and execution worldwide. Reebok’s parent company, Adidas, then chose Mediacom as its global media agency of record, ending a nearly 20-year relationship with Carat.