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Reddit reached its first ever enterprise partnership agreement with Omnicom Media Group in the U.S. in March 2021, and Wednesday, the two companies headed north.
The platform and the global marketing and corporate communications company revealed an enterprise partnership in Canada that will enhance the value of media spend on Reddit for clients of OMG Canada agencies including Hearts & Science, OMD, PHD Media and Touché.
Those clients will receive priority access to Reddit’s in-house creative agency, KarmaLab, via a dedicated lead.
Early visibility into and opportunities to partner on key research projects is also in the mix, and the agencies’ clients will benefit from custom data and insights, with a dedicated lead, as well.