Accounts

Re/Max Moves $34 Million U.S. Media Account to Tombras

The assignment follows a review that included incumbent Carat

Re/Max and Tombras logos — Re/Max spent nearly $34 million in 2018 and over $32 million over the first nine months of 2019.Getty Images

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Re/Max has a new media agency partner for the U.S.

The real estate giant selected independent agency Tombras as its U.S. media agency of record. The decision follows a review conducted by Media Sherpas, the consultancy co-created by Nancy Hill following her departure as 4A’s CEO in 2017, which launched last July. According to sources with knowledge of the review, the process included the incumbent, Dentsu Aegis Network media agency Carat, as well as a handful of other finalists.

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