Rapidly Growing Essentia Water Begins Agency Review of Creative and Strategy Work

“Unfortunately, we’re unable to provide further details at this time as the process is currently ongoing,” said an Essentia Water spokesman in a statement.

The up and coming water brand only retained its first creative agency of record in March 2017, choosing indie shop Periscope to lead marketing strategies across all communications channels, including advertising, digital, social, paid search and retail. Notably since then, Essentia appointed a new chief marketing officer, Karyn Abrahamson, who was promoted from vice president of marketing and brand innovation in April.

Periscope did not return several requests for comment, but a person close to the review said Periscope is not participating.