Ranch Rider Wades Into Ready-To-Drink Wars With Biggest Marketing Push to Date

The intentionally wacky campaign, from Callen, hypes its Jalapeño Ranch Water

There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date.