Ralph Lauren Consolidates Global Media Account With 4 Agencies, Primarily Zenith as AOR

The brand used to work with 12 outside partners

Ralph Lauren has consolidated its global media account with four agencies from 12. Getty Images

Ralph Lauren announced on Wednesday that it has consolidated all of its global media buying and planning efforts with four agencies from 12. The selection follows a review that involved 11 agencies, although it is unclear which ones.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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