To Create Racial Change, Advertising Must ‘Envision a World That Doesn’t Exist’

Pacific Educational Group's Glenn Singleton on going beyond lofty words and doing the work

protesters at a black lives matter rally
Tulsa protesters hold up a newspaper ad that doubled as a sign. Getty Images

Last month, a high-profile full-page print ad doubled as a protest sign in advance of Donald Trump’s rally in Tulsa, Okla., just after the Juneteenth holiday. The ad in The Oklahoma Eagle, one of America’s oldest Black-owned newspapers, read “Being Black Is Not a Crime.” This simple white lettering on a black background was a stark reminder of the systemic racism endured by Bipoc (Black, Indigenous, people of color) populations in the country.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.