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For the first time in more than four decades, R/GA will soon deliver its trademark “transformation at speed” to clients worldwide without ad legend Bob Greenberg at the helm.
The IPG agency announced in an all-staff meeting today that its founder, executive chairman and CEO will officially relinquish the latter title on Jan. 2. Sean Lyons, a company veteran who has served as U.S. president since 2015, will succeed Greenberg.
“Bob has pointed us to a place where we don’t just tell stories, we invent new businesses.”
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