Quicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UM

The agency plans to open a new office in Detroit

The company spent just over $411 million on measured media domestically in 2016. Quicken Loans

Mortgage lending company Quicken Loans has concluded a review of its media buying and planning account launched in January by selecting IPG Mediabrands’ UM as its media agency of record.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.