Quicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UM

The agency plans to open a new office in Detroit

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Mortgage lending company Quicken Loans has concluded a review of its media buying and planning account launched in January by selecting IPG Mediabrands’ UM as its media agency of record.

UM will be tasked with creating and implementing an integrated media plan to promote brand awareness for the client’s Quicken Loans and Rocket Mortgage brands, working closely with Quicken Loans’ in-house marketing team to immediately begin working on initiatives for 2019.

Eicoff most recently served as media agency of record for Quicken Loans, which has also worked with ActiveMedia in the past. Creative



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