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Online mortgage lending giant Quicken Loans has launched a review of its media buying and planning account.
“After nearly two decades, Quicken Loans has decided to open the RFP process for a new media planning and buying agency,” a Quicken Loans representative said in a statement provided to Adweek. “Our in-house marketing agency and our partners have helped steadily raise the profile of our company and awareness around innovation, and now we are looking to take the next step as one of the nation’s premiere advertisers.”
Quicken
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