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QDOBA Mexican Eats has chosen Marc USA’s Cogniscient Media as its agency of record to handle all offline and digital media planning and buying duties following a review led by Select Resources.
Cogniscient will work alongside QDOBA’s lead creative agency, Mistress, which was selected following a separate review last year. Cogniscient’s Boston office will handle the QDOBA account, and a new media strategy is set to be implemented in October.
“When looking for a media agency, we knew we wanted a partner that was digitally forward-thinking but could still effectively drive engagement across all channels,” Jill Adams, vice president of marketing at QDOBA Mexican Eats, said in a statement.
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