Q&A: Sleeping Giants Founder Talks InfoWars, Doxxing and the Corrosive Effects of Social Media

Matt Rivitz wants to hold digital platforms responsible

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Matt Rivitz never thought it would get this big.

The freelance copywriter, who formerly worked for a series of agencies including Goodby Silverstein & Partners and Cutwater, started Sleeping Giants in late 2016 with a single tweet that asked finance brand SoFi why its ads appeared on Breitbart, a website funded by conservative billionaire and Donald Trump supporter Robert Mercer.

In less than two years, the group has amassed 174,000 followers on Twitter and 55,000 on Facebook while convincing nearly 4,000 brands to stop placing their ads on the site.



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