Q&A: Leo Burnett CEO Explains Why the Best Creative Work Helps Brand Solve Human Problems

The agency doubles down on data to inform decisions

One of the prevailing themes at the ANA Masters of Marketing conference in Orlando, Fla., last week was how brands can use data to inform their creative and messaging. From the agency perspective, Leo Burnett CEO Andrew Swinand explained how his network of agencies takes a human-first approach to tackling this issue.