Q&A: Dentsu Aegis Network Americas CEO Nick Brien Discusses Industry Issues, Hints at 'New Dentsu Model'

Adweek caught up with Brien at 4A's Decisions 20/20

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Dentsu Aegis Network CEO of the Americas Nick Brien issued an industry “call to arms” last week during a panel at 4A’s Decisions 20/20.

“I believe there has been a fundamental shift in the balance of power. We’re living in the age of the empowered consumer,” Brien said during the panel before calling on the industry to “evolve marketing to mattering.”

Adweek sat down with Brien later that day after he also moderated a panel with Initiative global CEO Mat Baxter, Digitas North America president Jodi Robinson, Hearts & Science CEO Erin Matts and GroupM North America CEO Tim Castree to discuss the state of advertising and what the future holds.

The following has been edited for length and clarity.




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