PwC's Jon Finkelstein on How His Existential Crisis Helped Him Overcome Agency Monotony

The executive creative director was 'really bored of the same brief over and over again'

A little over two years ago, Jon Finkelstein had a moment of existential crisis he thinks is common among longtime creatives in the agency world. A quarter-century of working in creative shops big and small had left him disenchanted with the ephemerality of his work.